A love story between a woman, Jang Yoon-Ha, who is the youngest daughter of a chaebol, is looking for a man who can love her although she is not wealthy, and an indigent man, who thinks love is simply a tool that the ruling class uses in order to control the people under them. Even though her family is extremely wealthy, she holds a part-time job at a food market. She hides her background as an heiress and attempts to find a man that loves her for herself.